About TPL Retail & Sales Mapping

TPL Maps provides an interactive Retail & Sales Mapping Solution that will show real-time data for increased visibility and also serve as a vital tool for the planning and management of retail sales across all channels.

In addition to this, our solution will enable you to track your sales force in real-time, analyze performance & generate data for your database. Nobody likes being inundated with rows upon rows of spreadsheet data. That’s where we come in.

TPL Maps provides an interactive Retail & Sales Mapping Solution that will show real-time data for increased visibility and also serve as a vital tool for the planning and management of retail sales across all channels.

In addition to this, our solution will enable you to track your sales force in real-time, analyze performance & generate data for your database.

Nobody likes being inundated with rows upon rows of spreadsheet data. That’s where we come in.

TPL Maps

Pakistan Retail Landscape According to a recent survey, there are approximately 850,000 FMCG outlets across Pakistan. TPL Maps has digitally mapped around 110,000 of these stores, based on the following categories:

Kiryana stores – General stores – Wholesale outlets – Retail outlets – Supermarkets

By dividing the entire retail landscape into areas & filtering the categories based on the products, SKUs, location, price, etc., our mapping tool can help you identify strategic expansion opportunities & plan effective distribution strategies accordingly.

To build an efficient distribution network for your business, our expertise in mapping solution delivers the proposal that automates the sales process for your company and improves overall Operational Excellence with increasing profitability.

Automate To Optimize!

This automation in the form of a Retail & Sales Monitoring Solution will allow you to transform complex data that most people don’t have the skills, time, or attention span to comprehend, into visually-focused presentations.

Key features:

Sales force tracking & management

Breakdown of market share

SKU’s segmentation via different colors

Granularity on districts/sub-divisions

Registered outlets and their sales volumes

Competitor analysis

Distributor performance

Analysis of marketing/advertising for specific regions/areas/districts

How Will Our Solution & Software Be Customized For Your Organization?

 

The following steps are a part of the journey that will be taken in order for us to develop and launch this customized data visualization & search portal for you,

Step 1: We need to make a location database. For this, we need to collect data & use it to populate the map.

Step 2Based on this collected data, geo-fencing will be done so that your organization receives updates as & when their sales force enters the designated areas.

Step 3: This entire system developed by TPL Maps will be provided to you so that it can be integrated into the finance, HR, sales system, etc.So, that you can start receiving the relevant reports.

How will this project work for you?

Before scaling up nationwide, these four steps are being proposed to:

Test the usability of the portal

Identify & resolve any teething problems

Discover & fix access bugs

Test the functionality of the sales force tracking app.

Test the app’s reporting & tracking mechanism

Identify possible areas of improvement

Step 1: Launch of Pilot  

Geotag the outlets (from the smallest Kiryana stores to the largest supermarkets in KHI, LHE & ISL). As part of the testing phase, we will use our available mapping data with additional information from your end

Geofencing will then be generated to create a virtual perimeter in a radius around a store or point location that will provide notifications & alerts.

Through this, you can track and monitor your sales force once the sales force application is developed.

Step2: App-Development with Features

This app will enable you to easily track & monitor your sales forces with their individual performance via a personal tracking device with some astonishing features.

With a detailed view of all the movements of the sales reps make every day including:

Logging into the app.

Clocking in/out

Checking in at a location

Taking photos & submitting forms, audits or orders all in real-time!

Step 3: Customization of Online Visual & Search Portal

TPL Maps can customize its current generic retail tool to cater your specifications. You need to identify the parameters based on which you want to filter the available data. These can include the following:

  • SKUs
  • Price
  • Location
  • Store type

In continuation we will embed the data from the maps.

Step 4: Gamification

Our gamification technology, aims to encourage the sales team to collect & share data to increase your database.

How does it work?

Collection of data in real-time, notifications & questions    relevant to the product, campaign, branding, etc.

It will pop up as soon as the sales reps check-in to a particular location/store.

The notifications can also be     cancelled by the reps but as an incentive.

Each user will be awarded points for answering the questions that can be later redeemed for gifts.

Improve Customer Experience through Data

  • Manage sales territory based on area-wise visibility
  • View sales effectiveness reports based on KPI targets
  • Identify various issues being faced
  • Provide the essential business intelligence features
  • Identify buying & selling trends
  • Analyze competition
  • Resolve finance/recovery-related issues

Project Timeline & Cost

The testing phase will be for 1 month

The cost of this project will be based on the following:

  1. Data Collection 
  1. App. Development 
  1. Customized Data Visualization & Search Portal
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