Maps aren’t limited to navigation and destinations

Technology is evolving at breakneck speeds. Today, our lives have changed beyond recognition as we struggle to keep up with new digital innovations around the world. As technology seeps further into our everyday lives, we must adapt, innovate and capture emerging opportunities to stay ahead of the curve.

Let’s be honest, our dependency on technology has reached alarming levels. With new GPS technology, we’re now more connected than ever before. Thanks to an increase of readily-available data, all the information we need is now literally at our fingertips – be it on our smartphones, computers or other devices – we’re always connected and on the go.

Talking about connectivity, maps and location are arguably the most crucial elements of all new digital devices and play a key role in the distribution of data. Simply put, in today’s technologically-driven world, digital maps are no longer a novelty. In fact, they’ve become a need for us and without them, we feel deprived and truly disorientated. To put things in perspective, here are some examples of new global businesses that depend on location-based data to function: Careem, Foodpanda, UPS, Uber, etc.

But here’s the thing… maps aren’t limited to just navigation and destinations. Location-based data in digital maps are packed with insights that can prove to be of great value to individuals and businesses alike. With the emergence of location analytics, organizations are now able to visualize and analyze big data to reveal patterns and trends that were previously unmapped.

So, how’s this useful? Let’s talk about how our digital maps and location-based data benefit FMCG brands, for example. Since location-based analytics provide a demographic and market visualization of data, retailers can exactly know where their promotions are most effective and where their competition is. In short, brands are able to access an array of reporting and analysis tools that assist them in understanding their customers from acquisition to purchase

Hold on, that’s not all. Location-based data also has a plethora of other uses that are beneficial to other organizations including insurance companies, banks, government organizations, fleet tracking companies, healthcare service providers, etc. In short, regardless of the industry vertical, location-based data is of utmost importance to all.

To sum up, maps are helping businesses make smarter decisions every day, and we at TPL Maps are thrilled to be a part of this change!